Having a better mousetrap is no longer a guarantee of success. Why? Because customers frequently trade off quality for other factors: the solution wrapped around a product, the convenience and security provided by standards, or the prestige of a brand.

Business success today requires a new mindset: a customer-centric rather than product-centric focus; an expansive rather than a narrow view of business opportunity; a dynamic rather than a static perspective on the future market environment; and most importantly an emphasis on the multiple and interrelated strategic dimensions that drive shareholder value growth.

We call this mindset the discipline of Business Design. It demands that every company ask itself six simple questions:

1. Which customers do we want to serve and what value will we offer them?
2. How do we capture our fair share of the value we create for these customers?
3. What activities must we do ourselves and which can we outsource?
4. How do we protect our profits from customers and competitors?
5. What organisational systems are required to ensure that we stick to our strategy and execute it well?
6. And finally, how can digital technology improve our value propositions and enhance our operations?

For more information on how we can help you identify winning business design options, browse our featured capabilities or contact us at info@tatarconsulting.com